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Hustler TV Announces “His” Gay On Demand Service

| January 21, 2009 | 0 Comments

Beverly Hills, CA– HUSTLER TV has announced the launch of HIS, the adult empire’s new gay adult video-on-demand service.

The robust, global launch of HIS makes available to satellite and cable providers the top tier of gay adult entertainment and is the exclusive broadcast home of many world-renowned studio franchises including CitiBoyz, Next Door Studios and HIS from VCA.

Gay men represent a great untapped market in this corner of the digital media world.  An estimated population of 15 million gay American consumers wield a collective buying power of $610 billion.

“Gay men, largely by virtue of their retail power, are often early adopters when it comes to cutting edge tech,” says LFP, Inc. and HUSTLER TV president Michael H. Klein, “They are three times as likely as straight men to already have access to interactive TV.  This market reality bodes well for HIS.”

Drawing on over 30 years of experience managing VOD, Pay-per-view and adult content across various media, HUSTLER TV is set to roll out HIS with the strict internal standards and practices buyers have come to expect. HIS will deliver competitive splits and hot new VOD titles monthly with a 50% refresh rate available in multiple package sizes and edit versions to meet any cable operator’s needs.

Flexibility, reliability and scorching variety: Now it’s HIS turn.

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